“自然”という美しさ

The beauty of “nature”

The concept of natural beauty

One of Japan's most representative beauties is the concept of "nature.

Gardens that reflect the four seasons, flowers, birds, winds, and the moon etc.

This way of perceiving beauty can be said to be uniquely Japanese.

 

Japanese garden

ORIFUSI Japanese Herbal Cosmetics Japanese Garden

In Japan, there is an ancient belief that harmony with nature is beauty, and Japanese gardens are created to be one with nature with as little artificial intervention as possible.

ORIFUSI Japanese Herbal Cosmetics Japanese Garden

The trees and stones are left as they are, and the irregular arrangement of the trees and stones creates a sense of atmosphere and taste, leading to the natural beauty of the area.

In Western gardens, on the other hand, nature is processed to create and produce symmetrical, regular, geometric order.

In Japan, the four distinct seasons call for the temporal beauty of nature as it changes from day to day, while in the West, the beauty of space, such as a flat geometric garden or an open-air garden, is probably more sought after.

 

maintain natural beauty

ORIFUSI Japanese Herbal Cosmetics Japanese Garden

To preserve the beauty of nature, small daily care is necessary.

Through the accumulation of such care, the beauty gradually gains depth and warmth.

Even if the garden is left in its natural state, its beauty cannot be maintained by simply leaving it unattended.

In Japanese gardens, weeds need to be dealt with, fallen leaves need to be cleaned up, and garden trees need to be pruned.

If these are neglected, weeds will overpower the space where garden plants and trees grow, pests will proliferate, and garden trees that do not receive sunlight will die.

The key to preserving the beauty of nature is not to clean up or cut down all the trees at once, but to take care of the garden on a daily basis over the years.

 

Aging

ORIFUSI Japanese herbal cosmetics lacquered

By the way, have you ever heard of lacquer coating, which is used for traditional Japanese vessels and household items?

Unlike chemical paints, natural lacquer coating is a traditional craft that is nurtured after it is applied and enjoys changes over time.

If the lacquer is used before it has dried thoroughly, it will become scratched or discolored and will not be usable immediately.

After six months to a year of drying, the color changes to a vivid vermilion, and the vessel becomes hard and strong enough to be used.

Lacquerware can be touched by hand, wiped with a cloth, and polished daily to deepen its luster and enhance its beauty.

Even if the lacquer gets scratched or becomes old, it can be used for 100 or 200 years by repainting it, refinishing its beauty.

 

The beauty of nature within yourself

ORIFUSI Japanese Herbal Cosmetics Natural Skin

The beauty of "nature" can be embodied not only in Japanese gardens and lacquering, but also in our skin.

Our skin changes little by little day by day.

We should enjoy and love the changes.

We should also gently touch our skin and take care of it without overworking it.

This is one of the most important things we can do to bring out our own natural beauty.

”ORIFUSI" is a brand that is your ally in bringing out your natural beauty and supports your daily changes.

We hope that everyone will notice the "natural" beauty within themselves and feel happy and warm.

With all our hearts.

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